Whether we realize or not, the success of an event is accompanied by the selection of the right venue and the type of event. When we are planning an event, the important point to think about is determining the appropriate location of the event. What is the appropriate location? What is meant by fitted?
here is how a venue can accommodate the interests of the event itself.
Before choosing the right venue, some basic things that must be learned in an event are who is the investor of the organizer, the brand/product organizer, the audience you are waiting for, and what is the target audience? After that we also have to consider several things, those are the appropriateness of a venue, the level of security and comfort, for example, sports bar Caringbah as the best venue so that the event runs according to expectations, and the last is the venue price.
Product Organizer Requires the Right Venue
Each brand or product requires an appropriate venue. If the product is aimed at young people or teenagers, then the selection of venues must also be based on a growing trend among teenagers. Which venues are currently trending must be considered. Because the venues that are being well-known will certainly increase the interest of the guest who will come to the event.
Another example is, we should avoid venues that seem expensive for a lower-middle-class target audience. And we also have to avoid venues that are less prestigious for the upper and middle target audience. Suitability in choosing a venue will have an impact on the success of an event, as well as a marker for the organizing brand.
Right Venue Capacity
The class of an event can also determine the success of an event. The size of the venue that is too small will have the potential to the inconvenience which results in the decline of the event image. es can also cause major riots.
While the event is too large can also have a bad impact if it does not match the number of the audience present. The organizer would want a full house event. But because the venue was too big when compared to the audience present, the event also looked empty and brought an unsuccessful impression.
For example, if you are going to hold a concert with a target audience of 20,000 people, you should use a venue as large as a soccer field with a festival format. That way, the audience will look quite solid but also safe. Outside the festival area still can be made supporting event content, such as food courts, bazaars, games, booth experience, and others.
If we are going to hold a concert in the town square, we must pay attention to the faced stage. Considering that a concert will issue a sound on a noisy sound system, it is not possible if we turn the stage towards the house of worship or the city government office. It’s a good time to imagine ourselves as spectators, so we can imagine the level of comfort needed by an audience and we can find the best venue.